{"id":2401,"date":"2026-04-01T12:52:57","date_gmt":"2026-04-01T11:52:57","guid":{"rendered":"https:\/\/nas01.tallpaul.net\/wordpress\/?p=2401"},"modified":"2026-04-01T15:49:08","modified_gmt":"2026-04-01T14:49:08","slug":"is-your-cloud-spend-working-as-hard-as-you-are","status":"publish","type":"post","link":"https:\/\/nas01.tallpaul.net\/wordpress\/2026\/04\/is-your-cloud-spend-working-as-hard-as-you-are\/","title":{"rendered":"Is Your Cloud Spend Working as Hard as\u00a0You\u00a0Are?"},"content":{"rendered":"\n<p>For every CIO and CFO I work with in Financial Services, cloud costs have become the conversation that won&#8217;t go away. This post explains why \u2014 and what it looks like when organisations take back control.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bill Arrives. The Board Asks Questions. Who Has the Answers?<\/h2>\n\n\n\n<p>Cloud adoption in Financial Services accelerated \u2014 as it had to. Workloads moved. Core systems modernised. AI initiatives launched. Digital channels scaled to meet customer expectations for always-on services. But the costs? They grew faster than the visibility needed to manage them.<\/p>\n\n\n\n<p>The result is a challenge I see playing out across banking, capital markets and insurance: a technology estate that is larger, more complex, and&nbsp;<strong>less transparent from a financial perspective than at any point in history<\/strong>. Cost allocation is increasingly difficult. Cloud consumption is outpacing budgets. And linking that spend to outcomes \u2014 cost-income ratio improvement, cost per policy, trading efficiency \u2014 remains stubbornly hard.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Cloud visibility is table stakes in 2026. What separates the organisations winning the cost conversation from those still fighting fires is the ability to connect every pound of cloud spend to a business outcome \u2014 and respond to misalignment automatically, not manually.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>When you can&#8217;t answer the question &#8220;are we getting real value from what we&#8217;re spending in the cloud?&#8221;, the risks cascade: budget overruns, accountability gaps, regulatory exposure, and a growing disconnect between the investment made and the business outcomes achieved.<\/p>\n\n\n\n<style>\n.stat-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;padding:1rem 0}\n.stat-card{background:#1a1a1a;border-radius:10px;padding:1.25rem 1.5rem;text-align:center}\n.stat-val{font-size:2rem;font-weight:700;color:#f5c542;font-style:italic;margin:0 0 6px}\n.stat-lbl{font-size:0.8rem;color:#ccc;margin:0;line-height:1.4}\n<\/style>\n<div class=\"stat-grid\">\n  <div class=\"stat-card\"><p class=\"stat-val\">~$1B<\/p><p class=\"stat-lbl\">CFM market value in 2024 (Gartner)<\/p><\/div>\n  <div class=\"stat-card\"><p class=\"stat-val\">$1.75B<\/p><p class=\"stat-lbl\">Forecast market value by 2028<\/p><\/div>\n  <div class=\"stat-card\"><p class=\"stat-val\">15%<\/p><p class=\"stat-lbl\">Compound annual growth rate (CAGR)<\/p><\/div>\n  <div class=\"stat-card\"><p class=\"stat-val\">100+<\/p><p class=\"stat-lbl\">Vendors globally offering some form of CFM capability<\/p><\/div>\n<\/div>\n\n\n\n<p>That market size isn&#8217;t a technology trend. It&#8217;s evidence of how widespread \u2014 and serious \u2014 the problem has become.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Financial Services Dimension<\/h3>\n\n\n\n<p>This challenge looks different in Financial Services than in other sectors. The pressures here are compounded by five strategic realities that create direct, simultaneous demands on technology teams:<\/p>\n\n\n\n<p>1 &#8211; <strong>Cost-Income Ratio Pressure<\/strong><\/p>\n\n\n\n<p>Leadership expects continual improvement in operating leverage. Technology spend must be transparent, benchmarked and actively optimised \u2014 not just reported after the fact.<\/p>\n\n\n\n<p>2 &#8211; <strong>Regulatory Transparency<\/strong><\/p>\n\n\n\n<p>Supervisory bodies increasingly expect granular, defensible visibility into how technology costs are allocated across products, services and legal entities. &#8220;We couldn&#8217;t disaggregate it&#8221; is not an acceptable response.<\/p>\n\n\n\n<p>3 &#8211; <strong>Cloud Transformation Risk<\/strong><\/p>\n\n\n\n<p>Migration from legacy infrastructure to hybrid and cloud platforms delivers agility \u2014 but introduces serious financial risk if consumption is not actively governed from day one.<\/p>\n\n\n\n<p>4 &#8211; <strong>Operational Resilience Constraints<\/strong><\/p>\n\n\n\n<p>Banking, trading, payments and claims systems must operate within strict availability and performance tolerances. Cost optimisation cannot compromise service integrity \u2014 which rules out blunt-instrument approaches.<\/p>\n\n\n\n<p>5 &#8211; <strong>Capital Allocation Discipline<\/strong><\/p>\n\n\n\n<p>Technology investments must compete with other capital demands and demonstrate measurable, auditable returns. &#8220;The cloud costs what it costs&#8221; is a career-limiting answer in 2026.<\/p>\n\n\n\n<p>The common thread across all five is the&nbsp;<strong>absence of an integrated view that connects technology spend \u2192 consumption \u2192 performance \u2192 business outcome<\/strong>. Without that, every conversation with the board is a negotiation without evidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Gartner Says: IBM as a Leader in Cloud Financial Management<\/h3>\n\n\n\n<p>In September 2025, Gartner published its Magic Quadrant for Cloud Financial Management Tools \u2014 an independent evaluation of 13 vendors across Completeness of Vision and Ability to Execute. IBM was named a&nbsp;<strong>Leader<\/strong>&nbsp;in the quadrant, placing in the top-right alongside Broadcom (CloudHealth) and Flexera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"1024\" src=\"https:\/\/nas01.tallpaul.net\/wordpress\/wp-content\/uploads\/2026\/04\/Figure_1_Magic_Quadrant_for_Cloud_Financial_Management_Tools-987x1024.png\" alt=\"\" class=\"wp-image-2402\" srcset=\"https:\/\/nas01.tallpaul.net\/wordpress\/wp-content\/uploads\/2026\/04\/Figure_1_Magic_Quadrant_for_Cloud_Financial_Management_Tools-987x1024.png 987w, https:\/\/nas01.tallpaul.net\/wordpress\/wp-content\/uploads\/2026\/04\/Figure_1_Magic_Quadrant_for_Cloud_Financial_Management_Tools-289x300.png 289w, https:\/\/nas01.tallpaul.net\/wordpress\/wp-content\/uploads\/2026\/04\/Figure_1_Magic_Quadrant_for_Cloud_Financial_Management_Tools-768x797.png 768w, https:\/\/nas01.tallpaul.net\/wordpress\/wp-content\/uploads\/2026\/04\/Figure_1_Magic_Quadrant_for_Cloud_Financial_Management_Tools.png 1200w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<p>Gartner&#8217;s evaluation is not a beauty contest. The Leaders quadrant recognises vendors who combine a&nbsp;<strong>broad ability to execute across real-world use cases<\/strong>&nbsp;with an&nbsp;<strong>ambitious, credible vision for where the market is heading<\/strong>. IBM earned its position by demonstrating strengths in three areas that matter most to Financial Services organisations:<\/p>\n\n\n\n<ul style=\"list-style:none; padding:0; margin:0;\">\n  <li style=\"display:flex; gap:12px; padding:0.75rem 0; border-bottom:1px solid #eee;\">\n    <span style=\"color:#2d5be3; font-size:1.1rem;\">\u2713<\/span>\n    <div><strong>Widest Cloud Provider Support<\/strong><br>IBM Cloudability covers AWS, Azure, Google Cloud, IBM Cloud and Oracle Cloud Infrastructure \u2014 with relative feature parity across all five. For FSI organisations running heterogeneous cloud estates, this matters enormously.<\/div>\n  <\/li>\n  <li style=\"display:flex; gap:12px; padding:0.75rem 0; border-bottom:1px solid #eee;\">\n    <span style=\"color:#2d5be3; font-size:1.1rem;\">\u2713<\/span>\n    <div><strong>Financial Planning Beyond Dashboards<\/strong><br>Gartner specifically cited IBM&#8217;s financial planning capability as going &#8220;beyond the capability of most other vendors,&#8221; with better accuracy in predicting spending and stronger support for the finance team in managing cloud budgets.<\/div>\n  <\/li>\n  <li style=\"display:flex; gap:12px; padding:0.75rem 0;\">\n    <span style=\"color:#2d5be3; font-size:1.1rem;\">\u2713<\/span>\n    <div><strong>Cloud Reselling &#038; MSP\/Chargeback Strength<\/strong><br>IBM displays strong capabilities in enabling cost association for managed service providers and enterprise groups acting as internal MSPs \u2014 critical for large FSI organisations with<\/div>\n  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The IBM FinOps Suite: A Financial Intelligence Layer for Technology<\/h3>\n\n\n\n<p>IBM&#8217;s position in the Gartner Magic Quadrant reflects an integrated suite built from strategic acquisitions:&nbsp;<strong>Apptio<\/strong>&nbsp;(2023) for IT Financial Management,&nbsp;<strong>Turbonomic<\/strong>&nbsp;(2021) for Application Resource Management, and&nbsp;<strong>Kubecost<\/strong>&nbsp;(2024) for Kubernetes cost optimisation. Together, they form what I describe to customers as a&nbsp;<em>Financial Intelligence Layer<\/em>&nbsp;\u2014 a closed-loop system that governs technology spend across planning, execution and optimisation.<\/p>\n\n\n\n<style>\n.card-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;padding:1rem 0}\n.card{background:#1a1a1a;border-radius:12px;padding:1.5rem}\n.card-icon{width:40px;height:40px;border-radius:8px;display:flex;align-items:center;justify-content:center;font-size:1.25rem;margin-bottom:1rem}\n.card h3{font-size:1rem;font-weight:700;color:#fff;margin:0 0 8px}\n.card p{font-size:0.85rem;color:#aaa;margin:0;line-height:1.6}\n@media(max-width:480px){.card-grid{grid-template-columns:1fr}}\n<\/style>\n<div class=\"card-grid\">\n  <div class=\"card\">\n    <div class=\"card-icon\" style=\"background:#2a1a2e;\">\ud83d\udcca<\/div>\n    <h3>IBM Cloudability Premium<\/h3>\n    <p>Multi-cloud cost visibility, automated Reserved Instance and Savings Plan management, unit economics, anomaly detection and forecasting. The cloud FinOps engine.<\/p>\n  <\/div>\n  <div class=\"card\">\n    <div class=\"card-icon\" style=\"background:#1a2a1a;\">\u26a1<\/div>\n    <h3>IBM Turbonomic<\/h3>\n    <p>Application Resource Management that continuously analyses real-time demand signals and executes policy-driven optimisation \u2014 maintaining service levels while driving efficiency.<\/p>\n  <\/div>\n  <div class=\"card\">\n    <div class=\"card-icon\" style=\"background:#2a2a1a;\">\ud83c\udfdb\ufe0f<\/div>\n    <h3>IBM Apptio ITFM<\/h3>\n    <p>Enterprise-wide IT financial governance: automated data ingestion, standardised cost models, budgeting, forecasting, showback and chargeback to products and legal entities.<\/p>\n  <\/div>\n  <div class=\"card\">\n    <div class=\"card-icon\" style=\"background:#1a1a2e;\">\ud83d\udd2e<\/div>\n    <h3>IBM Kubecost<\/h3>\n    <p>Kubernetes cost management and optimisation \u2014 essential as AI workloads increasingly run on container infrastructure, driving a new generation of unpredictable costs.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<p>The real value is in how these capabilities work together. ITFM establishes financial targets and accountability. Cloudability optimises cloud spend within that framework. Turbonomic enforces real-time efficiency while&nbsp;<em>assuring performance<\/em>. And results feed back into planning, forecasting and executive reporting \u2014 creating&nbsp;<strong>continuous improvement rather than one-off savings events<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;The question isn&#8217;t whether you can see your cloud costs. The question is whether you can connect them to what your business actually produces \u2014 and act on that connection automatically.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Speaking the Language of the Business<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Business Area<\/th><th>KPI Enabled<\/th><\/tr><\/thead><tbody><tr><td>Capital Markets<\/td><td>Cost per Trade (clearing, settlement, execution)<\/td><\/tr><tr><td>Insurance<\/td><td>Cost per Policy \u00b7 Cost per Claim<\/td><\/tr><tr><td>Retail &amp; Digital Banking<\/td><td>Cost per Digital Transaction \u00b7 IT Cost per Customer<\/td><\/tr><tr><td>Payments<\/td><td>Cloud Cost per Payment Transaction<\/td><\/tr><tr><td>Risk &amp; Compliance<\/td><td>Infrastructure Cost per Regulatory Reporting Workload<\/td><\/tr><tr><td>Wealth Management<\/td><td>Platform Cost per Client \/ AUM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>These KPIs transform technology cost conversations from abstract totals into&nbsp;<strong>business-relevant efficiency measures<\/strong>&nbsp;\u2014 the kind that give a CTO or CIO genuine standing in the board conversation, not just a seat at the table.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What This Looks Like in Practice<\/h3>\n\n\n\n<p>Consider a large, diversified Financial Services and Insurance group \u2014 spanning retail and commercial banking, payments, wealth management, capital markets trading, and both life and general insurance, serving customers across multiple geographic regions.<\/p>\n\n\n\n<p>Their challenge is representative of what I see across the sector. Years of investment in hybrid and multi-cloud platforms, core system modernisation, data analytics and regulatory capabilities had created a technology estate that was&nbsp;<strong>larger, more complex and less financially transparent than ever<\/strong>. Cloud consumption was growing faster than budgets. Cost allocation across products and legal entities was manual and unreliable. Linking spend to outcomes \u2014 cost-income ratio improvement, cost per policy, trading efficiency \u2014 was aspirational rather than operational.<\/p>\n\n\n\n<p>The IBM Apptio solution addresses this by establishing a closed-loop Financial Intelligence Layer across three integrated capabilities:<\/p>\n\n\n\n<p><strong>ITFM<\/strong>&nbsp;provides the enterprise-wide financial governance foundation \u2014 automated ingestion of financial and operational data, standardised cost models, and support for regulatory, audit and management reporting. It answers the fundamental question: where is our technology money going, and who is accountable?<\/p>\n\n\n\n<p><strong>Cloudability Premium<\/strong>&nbsp;brings cloud-specific FinOps: multi-cloud cost visibility across business units and products, automated commitment management, unit economics linking cloud spend to KPIs such as cost per claim or cost per transaction, and anomaly detection to prevent budget overruns before they become a board conversation.<\/p>\n\n\n\n<p><strong>Turbonomic<\/strong>&nbsp;ensures that optimisation doesn&#8217;t compromise performance or resilience \u2014 continuously analysing real-time demand signals across applications and infrastructure, and executing policy-driven actions that maintain service levels. For payments, trading and claims systems operating within strict availability tolerances, this is non-negotiable.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;For regulated financial services firms, you cannot sacrifice performance SLAs on the altar of cost efficiency. Turbonomic is the only component I&#8217;ve seen that handles this constraint properly \u2014 optimising intelligently within the guardrails the business actually needs.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The outcome is an organisation where the technology function can walk into a conversation about cost-income ratio improvement with data, not anecdote \u2014 where cloud spending is as transparent and auditable as any other line on the balance sheet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why IBM \u2014 Not Just Any Tool<\/h3>\n\n\n\n<p>There are over 100 vendors globally offering some form of cloud cost management capability. Gartner evaluated 13 of the most significant. So why does IBM&#8217;s leadership position matter to a Financial Services buyer?<\/p>\n\n\n\n<p>Three reasons stand out beyond the Gartner positioning:<\/p>\n\n\n\n<p><strong>1. DEPTH OF FINANCIAL GOVERNANCE, NOT JUST CLOUD VISABILITY<\/strong><\/p>\n\n\n\n<p>Most CFM tools optimise at the cloud layer. IBM&#8217;s suite connects cloud FinOps to enterprise IT financial management \u2014 enabling the kind of allocation, chargeback and regulatory transparency that FSI organisations need. This isn&#8217;t cloud cost reporting bolted onto a billing dashboard. It&#8217;s a Financial Intelligence Layer for the entire technology estate.<\/p>\n\n\n\n<p><strong>2. PERFORMANCE-SAFE OPTIMISATION<\/strong><\/p>\n\n\n\n<p>Turbonomic&#8217;s application resource management capability is unique in guaranteeing that optimisation recommendations respect application performance requirements. In Financial Services, where milliseconds matter in trading and payments, and where resilience is a regulatory obligation, this distinction is critical.<\/p>\n\n\n\n<p>3. TRUSTED ADVISOR, NOT JUST TOOLING<\/p>\n\n\n\n<p>IBM&#8217;s role in Financial Services accounts is as a long-term technology partner \u2014 not a point-product vendor. That means the FinOps suite integrates naturally with broader conversations around Hybrid Cloud strategy, AI adoption, infrastructure modernisation and regulatory compliance. The value compounds across engagements rather than sitting in a silo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where to Start: The Discovery &amp; Assessment Workshop<\/h3>\n\n\n\n<p>For organisations ready to take this seriously, IBM recommends a phased engagement that begins with understanding before prescribing. The entry point is a structured&nbsp;<strong>Discovery &amp; Assessment Workshop<\/strong>&nbsp;\u2014 a focused working session designed to establish:<\/p>\n\n\n\n<style>\n.timeline{list-style:none;margin:0;padding:1rem 0;position:relative}\n.timeline::before{content:'';position:absolute;left:15px;top:0;bottom:0;width:2px;background:#2d3a6e}\n.timeline li{display:flex;gap:20px;align-items:flex-start;padding:0 0 2rem 0;position:relative}\n.timeline li:last-child{padding-bottom:0}\n.tl-num{flex-shrink:0;width:32px;height:32px;border-radius:50%;background:#2d3a6e;border:2px solid #4a5fa8;display:flex;align-items:center;justify-content:center;font-size:0.8rem;font-weight:700;color:#8ba4ff;z-index:1}\n.tl-body strong{display:block;font-size:1rem;margin-bottom:6px}\n.tl-body p{font-size:0.875rem;margin:0;line-height:1.6;opacity:0.75}\n<\/style>\n<ol class=\"timeline\">\n  <li>\n    <div class=\"tl-num\">1<\/div>\n    <div class=\"tl-body\"><strong>Discovery &amp; Assessment<\/strong><p>Baseline your current technology spend posture. Identify where visibility gaps exist, where optimisation opportunities are likely largest, and what the regulatory and audit requirements are for cost allocation.<\/p><\/div>\n  <\/li>\n  <li>\n    <div class=\"tl-num\">2<\/div>\n    <div class=\"tl-body\"><strong>ITFM Foundation<\/strong><p>Establish enterprise-wide financial governance. Build the cost model, allocation methodology and reporting framework that provides the foundation everything else relies on.<\/p><\/div>\n  <\/li>\n  <li>\n    <div class=\"tl-num\">3<\/div>\n    <div class=\"tl-body\"><strong>Cloudability Deployment<\/strong><p>Implement FinOps and cloud optimisation across your multi-cloud estate. Enable unit economics, commitment management, anomaly detection and FinOps practice maturity.<\/p><\/div>\n  <\/li>\n  <li>\n    <div class=\"tl-num\">4<\/div>\n    <div class=\"tl-body\"><strong>Turbonomic Deployment<\/strong><p>Enable automated, performance-safe resource optimisation across applications and infrastructure. Enforce efficiency continuously, within the guardrails your business requires.<\/p><\/div>\n  <\/li>\n  <li>\n    <div class=\"tl-num\">5<\/div>\n    <div class=\"tl-body\"><strong>Ongoing Value Realisation<\/strong><p>Continuous optimisation, KPI tracking, executive reporting and alignment to evolving business and regulatory requirements. The closed loop runs \u2014 and improves \u2014 permanently.<\/p><\/div>\n  <\/li>\n<\/ol>\n\n\n\n<p>The Discovery &amp; Assessment is deliberately structured to be valuable in its own right \u2014 not a sales process dressed up as a workshop. You will leave with a clearer picture of your current posture and a set of actionable recommendations, regardless of what comes next.<\/p>\n\n\n\n<style>\n.cta-box{background:linear-gradient(135deg,#0d1b3e,#1a2a5e);border-radius:14px;padding:3rem 2rem;text-align:center}\n.cta-box h2{font-size:1.75rem;font-weight:700;color:#fff;margin:0 0 1rem;line-height:1.3}\n.cta-box p{font-size:0.95rem;color:#bbc8e8;margin:0 0 2rem;line-height:1.7;max-width:520px;margin-left:auto;margin-right:auto}\n.cta-buttons{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}\n.btn-primary{background:#2563eb;color:#fff;border:none;padding:0.75rem 1.75rem;border-radius:8px;font-size:0.95rem;font-weight:600;cursor:pointer;text-decoration:none}\n.btn-secondary{background:transparent;color:#fff;border:1.5px solid #4a6aaa;padding:0.75rem 1.75rem;border-radius:8px;font-size:0.95rem;font-weight:500;cursor:pointer;text-decoration:none}\n<\/style>\n<div class=\"cta-box\">\n  <h2>Ready to Take Back Control of Cloud Spend?<\/h2>\n  <p>If cloud financial management is on your agenda for 2026 \u2014 and in Financial Services, it should be \u2014 I&#8217;d welcome a conversation. Let&#8217;s explore whether a Discovery &amp; Assessment workshop makes sense for your organisation.<\/p>\n  <div class=\"cta-buttons\">\n    <a href=\"https:\/\/www.linkedin.com\/in\/chapmanp\/\" class=\"btn-primary\">Connect on LinkedIn<\/a>\n    <a href=\"https:\/\/nas01.tallpaul.net\/wordpress\/\" class=\"btn-secondary\">More on my blog<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cloud adoption solved speed and scale \u2014 but created a new problem: cost visibility. Here\u2019s what Financial Services leaders are doing to take back control.<\/p>\n","protected":false},"author":1,"featured_media":2406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/posts\/2401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/comments?post=2401"}],"version-history":[{"count":5,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/posts\/2401\/revisions"}],"predecessor-version":[{"id":2411,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/posts\/2401\/revisions\/2411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/media\/2406"}],"wp:attachment":[{"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/media?parent=2401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/categories?post=2401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nas01.tallpaul.net\/wordpress\/wp-json\/wp\/v2\/tags?post=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}